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  THE WORLD'S FIRST FLOATING FAIR, THE JAPANESE EXHIBITION SHIP "SAKURA MARU", IS NEARLY READY TO SAIL FROM THE KOBE SHIPYARDS WHERE SHE WAS BUILT. HUNDREDS OF WORKMEN ARE PUTTING THE FINISHING TOUCHES TO HER INTERIOR DECORATIONS.

MEASURING MORE THAN 500 FEET FROM BOW TO STERN, THE 12,200 - TON VESSEL ACCOMMODATES 152 PASSENGERS AND 430 EXHIBITION STANDS. IT WILL BE USED BY THE JAPANESE INDUSTRIAL FLOATING FAIR ASSOCIATION, A GOVERNMENT SPONSORED AGENCY, TO PROMOTE THE EXPORT OF JAPANESE GOODS.

TO PROVIDE MAXIMUM SPACE FOR TRADE EXHIBITS, THE "SAKURA MARU" HAS BEEN DESIGNED WITH HER ENGINE ROOM AND STACK AT THE STERN. THIS LEAVES THE MIDSHIPS SECTION FREE FOR A LARGE EXHIBITION HALL, A LOUNGE, CONFERENCE ROOM, OFFICES AND A RECEPTION HALL COMPLETE WITH STAGE AND FILM PROJECTION FACILITIES. THE RECEPTION HALL HAS SEATS FOR 500 PEOPLE AND A JAPANESE GARDEN AND TEA HOUSE BUILT ON TO IT.

FOR THE TIME BEING, THE FLOATING FAIR IS SCHEDULED TO CALL AT AUSTRALIAN AND NEW ZEALAND PORTS. LATER, THE "SAKURA MARU" WILL MAKE HER WAY AROUND THE GLOBE ON HER SALES TOURS, DISPLAYING JAPAN'S PRODUCTS TO POTENTIAL BUYERS EVERYWHERE. WITH HER MODERN FACILITIES AND THE WIDE RANGE OF HER EXHIBITS, THE "SAKURA MARU" IS A FAR CRY FROM THE SQUARE-RIGGERS THAT USED TO SAIL FROM ENGLAND AND AMERICA TO DISPLAY MERCHANDISE ON THEIR WOODEN DECKS TO PEOPLE IN FOREIGN PARTS.

The first purpose-built floating trade fair has docked at Tilbury in London with 22,000 samples of Japanese goods on board.

The Sakura Maru will remain in London for four days, during which time 18,000 businessmen and women and 10,000 members of the public are expected to visit the show.

The floating trade fair will continue on a tour of Europe, which is costing the Japanese Government and exhibitors �400,000.

The trip is intended more as a public relations exercise than as a way of boosting sales. Since World War II, Japan has established an enviable reputation for low price and high quality.

Innovative products

The Japanese have really made a name for themselves in the electronics industry and there are plenty of examples of innovative products on show aboard the Sakura Maru.

The exhibition has been planned so each deck carries heavier products than the one above. A transistor radio set the size of two pennies is on display beside a portable television set so small it can be held between the thumb and forefinger of one hand and can be plugged into the cigarette lighter socket of a car.

Perhaps one of the most futuristic products on board is a public telephone which can transmit pictures of the person you are talking to through a small screen in the phone booth.

There is a deck devoted to the Japanese motor industry, which contains not only the latest model cars, but also motorbikes and even bicycles.

The lowest level contains textile, agricultural and other machinery in full working order. There is an automatic loom for making nylon fishing nets which has already been sold to Norway, France and West Germany.

The ship itself is also for sale - an exact replica can be built for �3.5m.

Next year a British industrial exhibition is going to Japan to promote trade between the two countries. The show is being billed as the biggest ever western exhibition to visit Asia.

Visit of Aki Maru, Japanese floating fair, 1960 (1st of 2)

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Japanese business was eager to export in the late 1950s and 1960s. The exhibits on display when this floating fair visited Wellington in 1960 foreshadowed the product range that would make Japan the source of 10% of New Zealand’s imports by 1970.

Definition of development The meaning of development such by https://jatapp.com/ is the transformation of an environment to make it more useful or beneficial for human beings.

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