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Post Info TOPIC: How to choose a YouTube blogger
Silvester


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How to choose a YouTube blogger
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Advertisements on popular sites are a common way to promote brands and companies. Its main advantage is its long-lasting effect. One well-placed YouTube video has been driving customers for years.

You can advertise with bloggers directly by contacting him or his manager in the agency, or using the platform.

Advertising from popular bloggers is a great tool that will help in promotion. But how do you find the right opinion leader and not waste your money?

Working with influencers is not as easy as it might seem.

There are 2 options: manual and with the help of services. Manual is the selection of influencers on social networks through search, hashtags, keywords, etc. It is of high quality, but it takes more time.

If you don't have time, you should use special services.



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ostapot


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Advertising from popular bloggers is a great tool that will help in promotion. But how do you find the right opinion leader and not waste your money? Working with influencers is not as easy as it might seem. The algorithm analyzes bloggers by interest, gender, geography and engagement, and identifies the most targeted to your target audience.

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losiatta


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To work, you need to enter the name of the channel you are interested in or the name of the product into the search box on the site and click "search". The service will display a list of relevant bloggers. To narrow the search, you can specify the country, the number of subscribers and the cost of advertising that suits you.

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ostapot


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The difficulty in finding communication and control forces advertisers and agencies to limit advertising campaigns to a small number of bloggers, preventing the channel from scaling significantly. Unlike traditional advertising channels, working with bloggers is accompanied by payments to individuals.

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losiatta


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You can find a blogger by keywords in the description of the location, the language, the number of subscribers, the subscriptions of publications, the level of involvement, as well as the number of likes and comments. You can even search by the time the last post was published (for example, to filter out all inactive ones) or by the growth of subscribers per month.

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ostapot


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Advertising from popular bloggers   https://www.easybloggers.io/insights/top-100   an ideal tool for creating a need for a company's products or services. To do this, you need to find top services and exchanges for finding opinion leaders. The services allow you to analyze any blogger accounts in social networks. That is, you can see the profile statistics and, based on this data, decide who is more suitable for advertising your goods / services. You can sign and agree on cooperation with a blogger outside of the service. Exchanges, unlike services, have their own blogger base and you can only cooperate with those who are registered there. The exchanges also provide statistics on the accounts of opinion leaders.



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