In particular, if you’ve already been restraining yourself for quite some time – if you have it set up in your mind that you aren’t ever allowed to have such a food – it makes it very difficult to control yourself once you do have it. So after having a piece of cake, instead of being satisfied and moving on, you eat three more. Additionally, women may restrict certain foods when they are pregnant, either aiming for a healthier diet or following doctors’ recommendations regarding sushi, deli meat, and other foods.