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Outbound appointment setting is a proactive sales strategy where a company's representatives reach out to potential clients or customers to schedule meetings, consultations, or product demonstrations. This approach involves initiating contact with prospects who may have expressed interest in the company's products or services or who fit certain criteria indicating they could benefit from what the company offers.

Here's how outbound appointment setting typically works:

1. Lead Generation: The process begins with lead generation, where the company identifies potential prospects who may be interested in its offerings. This can involve using various sources such as purchased lists, website inquiries, social media engagement, and networking events.