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are you worry on whether AI will affect/eliminate your job?

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Buzzfeed is reportedly planning to use artificial intelligence to personalize and enhance its online quizzes and content, the company announced to employees this week.

Jonah Peretti, the chief executive, announced the efforts in an internal memo.

“In 2023, you’ll see AI inspired content move from an R&D stage to part of our core business, enhancing the quiz experience, informing our brainstorming, and personalizing our content for our audience,” he said.

The company, according to reporting from the Wall Street Journal, will use technology from the artificial intelligence company OpenAI for its content. The company is also behind ChatGPT, a language model chatbot launched in November 2022 that has widely gained popularity for its ability to replicate human communication.

Buzzfeed is not the first journalism platform to use artificial intelligence. Tech website CNET has reportedly been using an AI tool to generate articles that are later scanned by human editors for accuracy before publication. The platform stated last week that the program had some limitations, as more than half of the stories generated through AI tools had to be edited for errors.

The rise of easily-accessible artificial intelligence has introduced a number of ethical quandaries. ChatGPT has been used without permission by students in classes and in one controlled study was reportedly able to pass exams at multiple universities. Many have questioned if the technology could replace human jobs, a debate bolstered by its use in journalistic institutions.