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Liquidity is essential for a successful crypto exchange. White label solutions often include integration with external liquidity providers or liquidity pools to ensure consistent trading volumes and minimize slippage. The provider may also offer automated market-making features to maintain liquidity in low-volume trading pairs. Additionally, exchanges can implement referral programs and promotions to attract new traders, further boosting liquidity through increased trading activity.

source: https://www.blockchainappfactory.com/white-label-crypto-exchange