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Cryptocurrency exchange listing companies consider several factors when listing a new token. These include the project's underlying technology and innovation, the credibility and experience of the development team, and the token's use case and market demand. They also evaluate the project's community support, marketing strategy, and overall roadmap. Security audits and regulatory compliance are crucial to ensure the token meets legal standards. Additionally, they assess the token's liquidity potential and trading volume projections. These factors help determine the token's viability and potential success on the exchange, ensuring a reliable and beneficial addition to its platform.

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