To generate hype and increase demand for your NFT project, start by crafting a compelling story and visual identity that resonates with your target audience. Develop a solid pre-launch marketing plan, teasing key details and building anticipation through social media, collaborations, and exclusive sneak peeks. Leverage early adopters, influencers, and community members to spread the word organically. Additionally, consider implementing limited-time sales, exclusive drops, or unique utility-driven features to create a sense of scarcity and exclusivity. Consistent engagement, transparent communication, and delivering on your promises will be crucial in maintaining momentum and cultivating a loyal collector base.