The business cards of CEOs must be designed in such a way which communicates professionalism as well as confidence. Among the most important features showing business status are full name and last name of the CEO, official appointments, a company's emblem and a company's fax number, phone and e-mail. As most people use clean and simple designs of cards, the quality of the material used for the card should be of a high standard to ensure that the CEO business cards can be kept for even a year. Including something personal, such as a slogan or a brands’ goal, is the best way to strengthen ones’ brand.