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A rhetorical analysis essay is an essay where one studies the work of different writers and speakers to understand the effect it has had on their audience. It is usually done on a non-fiction work where the influence of words is explained --- whether the goal was to entertain, inform, or persuade the audience.

Rhetorical analysis can also be performed on a speech or even a cartoon and advertisement, or other visual work.

The basic goal of conducting a rhetorical analysis is to figure out what the author’s objective was, the tools and techniques they used, and their effectiveness.

You cannot provide your opinion about the author’s argument – whether or not you agree with him, instead, your focus is on how the author made an argument and whether the approach used was successful or not.

A rhetorical analysis essay is written in a 5-paragraph form consisting of an introduction, body, conclusion.

The introductory paragraph is there to grab the reader’s attention, so use this chance wisely. Also, include brief details about the author, audience, purpose and context.

Next up is the body; divide it in different sections and talk about the different strategies (ethos, logos, pathos) used by the author. You must answer the questions that we have mentioned earlier and use evidence to support your findings.

The conclusion is the last thing you leave with your reader, so you better make it strong. Mention the main thoughts and how the text under analysis has influenced the society.