There are several reasons that are going to support your choice to trademark words. Especially those words that are being used to represent the business and build a personality around it. Incase you are wondering about how to trademark a word. Then you need to look into those words which define your business and its purpose. Only then will you be able to set your objective towards building a specified trademark that supports all causes. This will also benefit you to have authority and an individuality. Do you personally think its an important decision to trademark words?