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Today email marketing is one of the primary ways that businesses stay in touch with customers and partners. However, managing your own email marketing can be cumbersome and time consuming. Trying to stay on top of the constant changes in an email marketing address list can be a full time job. Then there are the challenges involved in composing and sending out effective emails. How do you ensure that people will read it?

Email marketing is becoming increasingly important for smaller businesses. Email marketing is one of the fastest growing areas of the internet with an increasing number of smaller businesses and entrepreneurs using it successfully to expand their business.

Are you or your business considering making the leap into Email Marketing? Before you consider email marketing (or even if you already are) take a look at our complete guide to Email Newsletter Marketing. From how to grow your email contact list, how to best design the email (and whether or not you should use a service) everything important is addressed.

The truth? Email marketing still is incredibly popular today, and may just be the strongest possible online marketing strategy for any business. Depending on 2018 figures, email marketing continues to rank as the fourth most powerful marketing channel, behind search engine optimization, social media, and affiliate programs. These four marketing channels combined account for almost 60% of the content indexed by search engines each month. When used correctly, email marketing can easily meet and exceed the SEO results you're looking for.