Did you know that the UX design of your app can be one of the main reasons for the low number of visitors and transactions in your app? Let's look at some statistics that can prove how user experience anchors your online marketplace in the market in the long run.
You are right. In today's society, the logo and the colors that a company or an app uses play a significant role. It's all about mental perception and first impressions these days. If the app icon doesn't impress the user, they won't use it. That's the way it works with big retail brands, too. Millions of dollars are allocated each year to experienced marketers and designers to develop a logo, to select the right logo color to attract as many customers as possible. Today, all successful business starts there, and it's essential to realize that. I wish everyone success!