While people have been steadily re-evaluating these social norms for decades, recent research suggests single shaming is still going strong. Data from a survey by dating service Match, seen by BBC Worklife, shows 52% of 1,000 single UK adults reported experiencing single shaming “since the start of the pandemic”, likely due to the increased focus on whom people could rely on during lockdowns. And even though 59% said they were “content with their relationship status”, they still were the target of intrusive questions.
