When I met him recently at his offices in downtown São Paulo, Jannuzzi excitedly gathered Brazilian coffee, olive oils and botanicals to show me. Next, he poured me a gin he created using a spice called pacová, an indigenous equivalent to cardamom. "You can ask anybody here about it – no one will have heard of it," he said. "We used to use pacová here in Brazil but it was replaced by cardamom from abroad, so I created this gin as a way to talk about Brazilian tradition and diversity."
