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Change is one of the most difficult things in sports, mainly in the sport that we love so much. Not minor changes that make the work smoother, but larger-scale, rapid, chaotic changes cause fear, frustration and concern for the "state of the game". There was nothing worse than a pandemic for baseball until...it there wasn't. 

"It's evolution or death, in fact, you have to evolve, you have to move on, otherwise everything just stagnates" ~ Craig Charles.

In 2020, the world stopped. It just stopped. The global virus spread like wildfire, stopping work, schools and sports. Stuck inside for months, a shortened baseball season spawned the phenomenon of a social media app called "TikTok". TikTok was full of funny dancing, lip syncing and kind feelings to keep the world "together". The videos spread faster than the virus, and in the end we saw people's lives in 60 seconds.

Baseball fans were no different. They shared funny stories about their teams and played skits, waiting for a decision on when baseball would resume. There wasn't much content to create in the shortened season, but that didn't slow down any creators. Baseball fans have found new and inventive ways to share their passion for the game without being allowed into stadiums. 

In 2021, baseball allowed fans to return to stadiums, and with them their phones disappeared, and thousands of fans created more and more content every day. 

TikTok was a way to show people a different side of baseball that some fans have forgotten about, and that's what keeps the game going — reaching out to the masses and creating a new generation of fans and people interested in the game. Those who cannot attend the games have an interesting way to communicate with their teams and get acquainted with the main points and internal information.

At the end of the summer of 2021, they created a "Class of Content Creators". MLB paid these creators to create baseball-specific content. MLB's marketing department sought to attract creators of innovative content to baseball fields across the league. Candidates had to be well versed in baseball and how best to demonstrate their impressions of the game through a lens for display on the social networks of the league and club.

One of those fans was Caitlin Hendricks, a Chicago native and raging Cubs fan. Her hilarious content and trolling of other teams have made her a great creator to be followed on TikTok. She is one of the creators of original content for MLB. 

The family of Caitlin, the only girl with four brothers, lived and breathed Cubs baseball. Initially, when the pandemic started, she created "relevant content" before creating baseball content. Some of her funniest materials were dating tips and what it's like to live in a dating world with Covid. 

"I was creating content about dating and other things related to what we were going through during the pandemic." Caitlin stated: "I wanted to change my niche. "I've always loved baseball and started by just shooting funny little videos and it blew me away."