A prop firm, or proprietary trading firm, trades financial instruments using its own capital to generate profits. Unlike traditional brokerage firms, prop firms do not trade on behalf of clients. Instead, they employ skilled traders who use advanced algorithms, market strategies, and technology to capitalize on market inefficiencies. Prop firms offer traders significant earning potential through profit-sharing arrangements, making them an attractive option for ambitious traders. These firms are known for their rigorous risk management practices and reliance on high-frequency trading systems. Prop firms play a crucial role in market liquidity and innovation within the financial industry.